INTERACTIONS
CATEGORY
UI, Interaction Design
OVERVIEW: Fragrance IQ is an in-store digital tool on a large touch screen that serves to educate customers about the different types of scents and scent families. There are four main scent families: Fresh, Floral, Earthy & Woody, and Warm & Spicy. There are multiple sub-families that belong under each of the four main scent families.
CHALLENGE: Sephora sales associates were under utilizing the Fragrance IQ digital tool. Their pain points with the old design included confusing and cumbersome navigation and dated looking visuals.
SOLUTION: We held a rapid prototyping session with members of the product team and fragrance experts from the creative team. Those experts explained that the relationship between the scent families is actually circular - an idea that we wanted to use as the starting point for our new navigation. We prioritized showing this relationship in our new navigation so that the sales associates could more easily explain scent families and sub-families to customers.
RESULT: Usage increased by 93%. Our team received great feedback from the sales associates who love the re-design and utilize the Fragrance IQ tool much more.
